Optiemus ventured into the retail space in 2013 with the launch of Mobiliti World. Retail business vertical was incepted with the objective of ushering in the future of telecom retail by offering state-of-the-art customer experience. Our vision was fast-tracked with the acquisition of UniverCell, expanding our footprints to a national level. Today Optiemus Retail operates with over 220 retail touchpoints.

Mobiliti World

Launched in 2013, Mobiliti World is a multi-brand Telecom retail chain providing a future ready shopping experience to its customers through high-street retail touchpoints. At present Mobiliti World operates over 87 stores aross major cities in North & East India.


UniverCell is one of the largest regional retail chains in the telecom space with more than 135 stores spread across the Southern States of India. UniverCell was acquired to expand Optiemus’ retail presence to a pan-India and to build on the economies of scale for procurement, logistics and management.

Our Retail Stores